Brady Bakery needed a logo that felt as cozy and inviting as the treats coming out of Rachael's kitchen — something charming, clean, and full of personality. The final mark blends hand-drawn warmth with approachable typography, creating a brand that feels both nostalgic and fresh.

With a focus on homemade quality and small-town heart, the visual identity balances playfulness and polish — perfect for a bakery that’s as much about community as it is about cookies.