Where creativity makes an impact
Canoe Creative is a one-stop studio founded by Haley Knudsen, where strategy and storytelling come together to make a meaningful impact. Whether you're launching a nonprofit, growing a small business, or rallying others around a mission, I'll help you communicate with clarity, beauty, and purpose.
I started this business in 2018 for people like you: builders, dreamers, helpers, doers.
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Canoe Creative was born from designing brands for friends right out of college (and photographing more than a few love stories along the way). What started as side projects turned into a full-fledged creative studio where all my strengths could thrive under one name (Canoe being a play off the sound of my last name Knudsen).
Hi, I'm Haley - designer, strategist, writer, and creative mind behind Canoe Creative!
Why Canoe Creative?
As a small, independent studio, Canoe Creative offers a personalized, collaborative experience without the bloated overhead of a major agency. You're not just another project in the queue. You're a mission I believe in, and I bring deep care, creativity, and strategy to every detail.
Built on Experience. Rooted in Purpose.
From nonprofits and creatives to small businesses and mission-driven founders, I've worked with dozens of clients for nearly a decade, always starting with a story and ending with something beautiful and strategic.
I've built brands and visuals for bakeries, musicians, nonprofits, weddings and more. Proof that good design has no one-size fits-all.
Each one a collaboration built on trust, exploration, and a shared passion for good work.
Tried, tested, and trusted by leaders, nonprofits, and small teams with big visions.
From the People Who Know My Work Best
Insights into how I lead, create, and contribute from those who’ve seen it firsthand.
"Haley is a faithful coworker who is keen on supporting teammates and leaders around her. "
Alison Cuevas
"Everyone who works with Haley relies heavily on her, trusts her implicitly, and looks to her for direction. Haley's combination of skill and work ethic are incredibly unusual and she will always be a star asset on any team she's part of. "
Manus Churchill
"It is obvious that Haley possesses a love for her craft, and that is undeniably evident through her excellent work."
Emily Davis
What Guides My Work
Every project I take on is rooted in a deep sense of purpose. These six core values shape not only the work I create but also the way I lead, communicate, and collaborate.​
Excellence
I give my best to every project—because the mission and the message deserve nothing less.​
Empathy
I lead with heart, always considering the people behind the story and the audience receiving it.​
Integrity
I aim to be consistent, trustworthy, and mission-aligned in both the big decisions and the small details.
Purpose
I'm driven by a deeper "why." To glorify God, amplify good, and create work that serves others.
Clarity
I give my best to every project—because the mission and the message deserve nothing less.​
Collaboration
I thrive in teamwork and believe great work happens when people are encouraged, trusted, and heard.
"The vast possibilities of our great future will only become realities if we make ourselves responsible for that future."
- Gifford Pinchot, first Chief of the U.S. Forest Service
© 2025 Canoe Creative LLC. ALL RIGHTS RESERVED.