brand and identity design | WEbsite Design | Strategy consulting
Road to Damascus (RTD) is an international nonprofit dedicated to supporting marginalized communities around the world. RTD's mission is to provide education, healthcare, and resources to empower these communities and drive systemic change. The nonprofit is inspired by Paul's transformative journey on the road to Damascus that turned a life of persecuting others into one of purpose.
Deliverables
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Refreshed and refined the logo, expanding the brand identity with a new font, color palette, and brand guidelines.
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Website design and build (UX/UI, copywriting, back-end CRM development, email communication templates, connecting the domain).
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Google Workspace and Analytics setup.
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Print collateral (business cards, pens, stickers, donor fact sheets).
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Messaging and tone development.
Brand Refinement
Road to Damascus came to me with a logo that had heart — but lacked harmony. The original mark leaned heavily on its icon, leaving the type feeling secondary and unanchored. My goal was to refine, not reinvent — to preserve the brand's soul while elevating its visual language for greater credibility and cohesion. From that, we built out a website, made business cards, and elevated the brand to be ready to receive donations.
Logo Touch-Up
ORIGINAL
Full logo and Abbreviated
Refined and Usable Color Palette
Expanded color palette for more versatility
A brand needs a range of colors to operate effectively. When you have a variety of colors and shades, you're able to make nearly anything branded. When people see that color combo, they think "Road to Damascus."
Expanded Submark for Other Usage
Logo variations and expanion
Expanding the road icon allows for other projects for this nonprofit to be branded. People know this is an initative RTD started, even if it doesn't have the full logo
Empowering Faith-Driven Communities
Web Development
I designed and built Road to Damascus’ website using Wix, creating a streamlined and welcoming user experience that reflects the refreshed brand identity. I developed four custom pages, integrated a contact form and donation form, and set up Google Workspace to support their backend operations.
Every detail — from layout to typography — was crafted to echo the heart of the ministry while ensuring functionality and ease of use.
